Many small and mid-sized businesses struggle with marketing leadership, but can’t afford to bring in an expensive full-time leader. Some CEOs have heard about the fractional model, but aren’t sure if it is right for them. In this post, I’ll explain what a fractional marketing leader does, why the model works so well for small and mid-sized businesses, and how to know if hiring one is the right move for your company.

Go-to-market (or GTM) is not a department. It’s not a launch plan. And it’s not a buzzword reserved for B2B SaaS and other technology-forward business models. It’s the both the design and execution of a business’s system to generate revenue. The practice of GTM is for companies that want revenue to come in consistently, predictably, and at scale.

Three important observations for both executive and revenue leaders to take heed of as they assess their go-to-market efforts.

2026 will be the “prove it” year for businesses. I examine some recent lessons from setbacks and how you can define and measure value for your customers.

Five things I learned.

Reviewing a flood of economic data, perceptions on AI comments, PepsiCo”s coming changes, and unique holiday gift ideas for your customers.