The Weekly Crossroads: Dec 18, 2025
In the first “official” edition of my newsletter entitled “The Weekly Crossroads,” I dive into topics of importance to business leaders as they evaluate their revenue growth strategies.
I know from experience how easy it is to get bogged down in daily to-do lists and tactical items, so I challenge all leaders to take time each day (or each week at a minimum) to spend time understanding the bigger picture.
Within this newsletter each week, my goal is to cover stories of interest on four different topics:
Company news and analysis, through the lens of the Go-to-Market. No matter how large a company is, small and medium-sized business can draw lessons from the wins and losses that these companies experience as they walk along their own revenue growth journeys.
Customer and marketplace trends, with a focused lens on buyer decision making. If you work with me, you will hear me say often that a Customer (or Buyer) Journey is the most important exercise for a CMO to run. Learning about how today’s customers think is an important skill for all business leaders to build .
Economic news and its implications for company growth plans. You can go to dozens of other places to get deeper economic and market analysis than I could ever offer. However, I can use my 20 years of go-to-market experience (as both a operator and investor) to give a unique, real world perspective on key economic data and what they mean for you.
Social and sentiment trends, with my perspective on how the major changes we see unfolding will make an impact on your business today and tomorrow.
In this week’s issue of The Weekly Crossroads, I discuss:
What the late December economic data releases (delayed by the government shutdown) might say about the consumer outlook in 2026. It will be critical for businesses to stay close to their customers, understand what they need, and adjust product and/or pricing strategies accordingly
What my LinkedIn audience said about AI comments (spoiler, they are easy to spot) and the critical importance of sharing a unique point-of-view in a world soaked in AI chatter.
A case study on PepsiCo and the dramatic planned changes to their snack food portfolio. For a variety of reasons, consumer behavior is changing and PepsiCo’s response bears lessons for all revenue leaders.
Interesting holiday gift ideas that offer unique touches for your clients and customers.
Read the full article here.