About Patrick Elliott
A 20+ Year veteran of modern go-to-market systems, ready to help your small business reach your growth potential.
I’m Patrick Elliott, a go-to-market leader and strategist who’s spent the last two decades helping companies grow via marketing, sales and business development.
My unique career path has given me a front row seat to the go-to-market revolution that has brought incredible products to the market and created amazing companies.
Unfortunately, the cutting edge thinking, modern execution systems, and experienced leadership that benefited areas like technology, healthcare, and finance haven’t found their way to every industry.
Small and medium sized businesses of all kinds often struggle with strategic clarity, and they lack the resources, expertise, or leadership to make their business dreams come true.
Enter Four Cross GTM
Inspired by entrepreneurs and growth leaders, in 2025 I struck out on my own to launch Four Cross GTM.
As a fractional marketing leader and strategic advisor, I help to level the playing field for the small and medium sized businesses that fuel our economy, creating sustainable revenue growth.
I believe that four critical functions determine the success of your revenue engine: Marketing, Sales, Customer Success, and Operations. Many leaders look at these elements in isolation, but the four elements “cross over” each other in planning and execution.
Diverse Skillset + Revenue Mindset
Rather than pulling from a single playbook, I adapt best practices from across industries, offering strategic clarity, execution expertise, and creative innovation.
As a GTM OS Certified Implementation Partner, I utilize the GTM Operating System (GTM OS) in client advisory.
GTM OS is trusted by hundreds of companies worldwide to set market strategy, build a differentiated brand, generate demand for products, close more sales, generate more value per customer, and align teams with data, clarity, and trust.