Small Businesses: It’s Time to Reignite Your Growth Potential.

Marketing Leadership and Revenue Growth Advisory

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Set the Right Strategy

Unify Teams and Systems

Accelerate Revenue Growth

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Go-to-Market success has never been more challenging.

For ambitious small and medium-sized businesses, the pressure to hit growth goals is compounded by complexity and uncertainty.

CEOs and their teams struggle with picking the right strategy, with setting teams up for executional success, and with creating ROI for customers that translates into value for their business.

  • 49% of businesses are missing their revenue targets, compromising their long-term profitability and plans.

  • 68% of businesses report a lack of internal clarity as their biggest challenge. Marketing, Sales, Customer Service, and Operations departments are working on their own goals and not pulling in the same direction.

  • 60% of marketers professionals believe there is a marketing skills gap within their organization.

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15 Reasons Why Your GTM Is Broken

Business is relying on heroic sales players and not plays

Sales, Marketing, and Customer Success are out of sync

You can't predict and forecast revenue for the next two quarters

Heavy discounting and feature wars are eroding your value prop

Your customers love you, but can't quantify their ROI at renewal time

You can't prioritize or say no to new initiatives

Your team is not aligned on an executive strategy

Your churn is killing your business

Your competitors are winning more market share

You are THE last to enter a deal cycle

Your team is reactive, not proactive

You struggle to go up-market

Your analyst relations are weak, at best, to drive material influence

Your point of view is not differentiated with your product

You are struggling to go from a product to platform company

Reverse Your Growth Stall With Modern Go-to-Market Systems

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Aligned Revenue Teams

Marketing, Sales, Customer Service, and Operations teams work together to create streamlined processes, strong customer experiences, and predictable revenue.

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Sustainable GTM Systems

Align all the elements of your revenue-generating work. Set the right strategy, create impactful content, generate real demand, manage a consistent sales process, and deliver value for customers.

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Impactful Frameworks

As a Certified Implementation Partner of the GTM Operating System, Four Cross GTM uses a proprietary eight-pillar framework to align go-to-market strategies for your team.

The GTM Operating System™ Is a Proven Framework to Connect Strategy to Execution

The GTM OS™ is a proprietary eight-pillar framework designed to align go-to-market strategy. As a certified GTM Partner, we can help you implement it to achieve alignment, connect strategy to execution, and accelerate growth.

How do you give your team clarity, alignment and trust?
Which GTM metrics drive the health of your business?
How else can you upserve your customers?
How do customers experience your ROI?
GTM Operating System Framework
Where can you grow the most?
Which product(s) create the highest customer value?
How will you engage your customer with a differentiated POV?
Which GTM motions get you to your revenue goal faster?

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Working Your Way

Four Cross GTM is ready to work with your business in the model that makes sense for you.

  • Access senior-level marketing leadership without the long-term commitment or expense of a full-time hire. A fractional chief marketing officer joins your leadership team to lead the marketing function, unify revenue strategy, guide execution, and build a structure for long-term success.

  • Implement the proven framework used by hundreds of companies and more than 75,000 trained team members. A guided series of workshops built around the 8 Pillars equips your team to set clear goals, create the structure to achieve them, execute with confidence, and measure what matters.

  • Get expert support exactly where you need it. Whether you're refining your ICP, launching a product, developing content, rebuilding your website, strengthening demand generation, or energizing sales enablement, Four Cross GTM is the strategic partner that is focused on your specific outcomes.

Testimonials

  • Patrick was instrumental to Revio’s growth during his tenure as our VP of Marketing. He put the structures in place to ramp demand from inbound and events, led co-marketing with key partners, and added new specialized functions to our team that sourced revenue at scale. He was also a poised leader and public representative of the company in our ecosystem. For companies that want to reach their next stage of marketing-sourced growth, I highly recommend working with Patrick.

    - Brent Maropis, CEO, Rev.io

  • Over my decade-plus of sales experience and leadership, Patrick stands out as the most exceptional marketing leader I've had the privilege of working alongside. He brings a revenue-first mindset, executes with intention, and is a strong builder of sales and marketing partnerships. During his tenure, our collaboration on messaging and GTM operations consistently produced a strong, predictable, and high-quality pipeline. I’d 100% recommend working with him to any organization looking to build a world-class GTM engine and accelerate revenue growth.

    -Brandon Holliday, VP of Sales, Safety Plus

  • Having worked with Patrick on multiple occasions, I’ve seen him operate as both a highly strategic thinker and a detail-oriented marketer. He truly understands the importance of a company’s brand for the long term, and the connection of brand building to long-term revenue growth. He would be a great addition as a fractional leader for companies that are looking to take the next step in their growth journey.

    - Sarah Tourville, Founder & CEO, FRENZY

  • I had the privilege of working for Patrick for several years, and he is truly one of the best marketing leaders I’ve ever worked with. During that time, he built a strong, collaborative team culture where high performers could thrive. He empowered his team to share ideas and feedback openly and consistently offered thoughtful coaching and constructive guidance. Patrick has a rare ability to bring out the best in his team, and his leadership played a pivotal role in my professional growth.

    - Katie Brown, Sr. Brand Marketing Manager, HireRoad

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Reignite Your GTM Journey

1

Get Your Free GTM Assessment

See where your business is succeeding, and where you have the opportunity to reignite your revenue growth.

2

Book Your Follow-Up Consultation

Click below to start your conversation and see where Four Cross GTM can help you reach the next frontier in your go-to-market journey.

3

Start Your Revenue Growth Transformation

Utilize marketing, sales, customer growth, and operations expertise to build your sustainable revenue system.

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